VisualMedia 013 Conference + Expo: Expressions

VisualMedia 013 is a conference for marketers, designers, creative directors, printers, media buyers, and for anyone in the visual media industry who earns a living by providing creative services to their customers. VM013 Expressions is packed with opportunities to learn, grow, play, and connect and features two keynotes, 12 seminars with three tracks on the hottest topics by leading industry-professionals, an evening networking party with hors d’oeuvres and beverages, prizes, and more.


Wednesday, November 6, 2013



The Contemporary Jewish Museum
736 Mission Street (between 3rd and 4th Streets)
San Francisco, CA 94103



We leveraged this venue with our theme “Expressions.” Since the Contemporary Jewish Museum typically houses art exhibits, we’re playing with the Expressionist movement to reflect our excitement and dedication to creativity as well as reference our tasks of expressing thoughts and ideas so they communicate the benefits of the products we represent.





This is the 13th year Visual Media Alliance has put on this amazing conference. Visual Media Alliance (vma.bz) and VMA Education (vma.bz/education/) are nonprofit trade associations dedicated to providing a variety of benefits and money saving programs to creative, web media, marketing and print businesses in Northern and Central California and Northern Nevada. VMA’s purpose is to deliver what it takes to help our members become more successful and profitable in their businesses. To accomplish that goal, we provide personal and professional development programs for both owners and employees. Dues are based on each company’s employee count. VMA Education is the cornerstone of the programs we offer. Since it is business-centric education, it encompasses many formats including dinner meetings, management seminars and classes, webinars, conferences, and hands-on technical training. Our most popular programs, however, are our insurance services, offering the lowest group rates and tailored to the needs of our industry. Together. We’re Better.

Event Manager
Laura Vargas • (415) 489-7625 • Laura@VMA.bz

Exhibitor Sales & Sponsorship
Shannon Wolford (415) 710-0568 • Shannon@VMA.bz

Special Thanks to Our Valued Advisory Committee
Chris Lambert, Tia McMahon, Patti Mangan, Michelle Trumpler, Sabine Lenz, Courtney Utt, Christina Connolly, Allison Melton, Trilby Parker, Sally Cox



Here's are the latest news postings about VisualMedia 013!



We have many events in store for you. Keynotes, seminars, party, prizes and more!




Tracks: About It
(Cool New Stuff)
Do It
They Did it
(Case Studies)
8:00-9:00 Registration
8:30-9:15 Morning KeynoteDesigning for the Mind
David M. Hogue, Ph.D
9:15-9:30 Break
9:30-10:45 Innovative Multisensory Marketing
Mallory Byers
Creating Beautiful Type Productively in Adobe InDesign
Steve Werner
CS Magic
The Design of Everything
Christopher Simmons
10:45-11:00 Break
11:00-12:15 What’s New in the World of Digital Imaging?
Greg Goldman
Creating Tablet Apps with Adobe Digital Publishing Suite
Steve Werner
CS Magic
Soul Food, Trash, and Treasures
Michael Osborne
Michael Osborne Design & Joey’s Corner
12:15-1:30 Lunch
1:30-2:15 Afternoon Keynote: “Creatively Recalculating Your Daily Design Routine
Von Glitschka
Glitschka Studios
2:15-2:30 Break
2:30-3:45 Using User Experience
Ashley Karr
                                      Human Factors Engineer, Focus
Pushing Beyond Creative Boundaries
Sharon Steuer
Artist & Author
Inspire It: Multi-Channel Marketing Case Study
Steve Decker
Zooka Creative
3:45-4:15 Break & Exhibits
4:15-5:30 How To: Augment Reality into the Real Thing
Trak Lord
Creating with Color and Adobe
Sally Cox
Design for Social Good Panel                            Karen JacksonEcotone Creative
3:30-7:30 Exhibits & Evening Networking Party






KEYNOTE: “Designing for the Mind”

I’m Gonna Do It (Keynote) | 8:30-9:15 | Goldman Auditorium

David Hogue, Ph.D
UX Designer & Strategist, Consultant and Applied Psychologist

How do we know that people perceive our designs the way we intend or that we have crafted the message and content appropriately? Understanding how people think, learn, remember, and feel can inform our design decisions and help make them better, but it also provides insight into our own choices, methods, and behaviors. Insights into motivation, cognition, and emotion shed light on how we all think and feel about design, whether we are the audience or the designer.
David is an Applied psychologist and user experience (UX) designer with skills in applied cognitive science, information architecture, interaction design, user research, building and managing design teams, collaborative design, data visualization, behavioral finance, and teaching (psychology and design.)

His work experience includes complex web sites, dynamic / interactive web applications, multi-screen design (desktop, tablet, mobile, television, kiosk), ecommerce, financial services, usability testing and user research, and writing (author and trainer.)

David focuses on collaboration for multi-disciplinary teams, solving complex UX problems, innovative design, team leadership, providing training and professional development opportunities, design for new technologies, design for multiple devices and screens, and teaching, writing, and speaking.

His specialties include: Applied psychology, applied cognitive science, information design, interaction design, UX design, team building, team leadership, teaching, and public speaking.

KEYNOTE: “Creatively Recalculating Your Daily Design Routine”

I’m Gonna Do It (Keynote) | 1:30-2:15 | Goldman Auditorium

Von Glitschka
Illustrative Designer, Principal of Glitschka Studios a multi-disciplinary creative firm.
www.vonglitschka.comwww.drawsigner.com • @vonster

How to correct your course through smart creative risks that’ll move you in new directions.

It’s too easy to get stuck in the uninspiring routine of design sameness. Predictable results, based on a safe creative formula we find ourselves drifting towards too often. We justify it because it’s proven, risk-free and we know the client will be comfortable with it. This presentation encourages you to rock the design boat, jump into the creative waters and capsize your USS Mundane through smart creative risks that’ll move you in new directions and help you stay inspired and relevant.
Von is principal of Glitschka Studios a multi-disciplinary design firm in the Pacific Northwest. The studio shines as a creative hired gun for ad agencies, design firms, and in-house corporate art departments all around the world.

Von speaks and writes on the topic of design & creativity, branding identity, marketing and is an adjunct professor of digital illustration and author of five books.




“Innovative Multisensory Marketing”

About It (Cool New Stuff) | 9:30-10:45 | Room 1

Mallory Byers
Northern California Regional Sales Manager, Americhip
www.americhip.com‎ • @AmerichipVIP

Being able to learn how to create a sensory experience that increase engagement with consumers, influence purchasing decisions and elevate brand recall by embedding unique technologies into the printed page. In this session you will learn new techniques that can amplify your marketing message with Video in Print® audio, lights, water reveal, pop-ups, paper-engineered designs, scent, taste, materials, etc.

Learning how to bridge the gap between traditional print and digital content by creating print media that uses video, WiFi, hotspots, Twitter, 2-way call and even texting capabilities in the printed page!
Mallory Byers was born and raised in Santa Barbara, California and earned a Business and Marketing degree from the University Of Denver.  Though Byers loves Denver, she is fortunate that Americhip brought her back to the Sunshine state! She’s driven, ambitious, dynamic, tenacious and honest. She maximizes every moment and tries to handle her endeavors with a positive attitude and excitement!

“What’s New in the World of Digital Imaging?”

About It (Cool New Stuff) | 11:00-12:15 | Room 1

Greg Goldman
Northern California Regional Sales Manager, Americhip
www.gmgconsultinggroup.com • @greggoldman • @intellapath

Attendees will learn about new, recently introduced digital print and imaging capabilities of digital presses. This seminar will provide an overview of print technologies available today and the market segments addressed by these devices. In addition to understanding the costs and economics behind using digital print in your marketing communications mix. Attendees will learn first hand about special effects and the different digital printing applications. We will share live samples and learn about what designers can…and can not do with digital print.
Greg Goldman brings 27 years of global experience in the graphic communications industry. Holding management roles in large corporate, manufacturing and start up organizations, he has been responsible for implementation of technology solutions, production, product development, marketing and sales. His experience dates back to the origins of electronic print and publishing manufacturing technology and has held various management positions in both traditional and digital commercial print providers. Greg assists printers, publishers, marketers and agencies around the globe with digital production.

“Using User Experience”

About It (Cool New Stuff) | 2:30-3:45 | Room 1

Ashley Karr
M.S., AUXP, a consultant with Architects & Schemers, is a Human Factors Engineer focusing on Human Computer Interaction (HCI) and User Experience (UX). = HCI & UX

www.architectsandschemers.com • www.ashleykarr.com • @AshleyKarrUX ashleykarr.com

Are you curious about user experience (UX)? Do you want to know what it is, where it came from, why we need it, how we can use it to our advantage? This session, Using User Experience, will cover the definition and history of UX; an overview of fundamental UX processes and principles; and practical methods you can implement immediately to improve your users’ respective experience. This seminar is packed with activities and lively discussion, so please come prepared to participate, move, discuss, and interact.
Ashley Karr, M.S., AUXP is a Human Factors Engineer focusing on Human Computer Interaction (HCI) and User Experience (UX). She has worked with organizations such as Green Dot, Walmart.com, the University of California San Francisco, the California State Department of Public Health, Emory University, Embry-Riddle Aeronautical University, and the The Veteran’s Administration (VA). Her writing has been published in a number of journals, magazines, and books, including a behavioral psychology textbook for Oxford University Press. Ashley has her B.A. in Medical and Psychological Anthropology from UCLA, where she graduated Cum Laude, was named an Undergraduate Research Scholar, and won a Wasserman Foundation research grant. Ashley received her M.S. in Human Factors and Systems from Embry-Riddle Aeronautical University in Daytona Beach, Florida, where she also graduated with honors.

“How to: Augment Reality into the Real Thing!”

About It (Cool New Stuff) | 4:15-5:30 | Room 1

Trak Lord
Marketing & Media Relations, metaio
www.metaio.com • @twitt_AR

Augmented Reality is the little emerging technology that could. From its first major introduction to the print industry in 2009 with the first augmented magazine, Augmented Reality now enhances millions of magazines, newspapers and product catalogs all over the world.

In this discussion, learn how designers and print professionals are utilizing AR in editorial and advertorial content to enhance the reading experience and deliver value to readers and subscribers.
A former mobile augmented reality developer, Trak Lord is now the head of US Marketing & Communications for Metaio, Inc, a San Francisco branch of metaio GmbH, the world leader in Augmented Reality software solutions. After graduating from Dartmouth, Trak consulted for Augmented Reality and Social Media Startups in the Bay Area while also contributing to online technology publications. When he’s not buried in technology, Trak enjoys reading, vintage motorcycles and black coffee.


“Creating Beautiful Type Productively in Adobe InDesign”

Do It (Adobe & Technical Training) | 9:30-10:45 | Room 2

Steve Werner
Co-Founder, CS Magic
InDesign is the premiere application for creating great looking type, regardless of whether you’re creating it for print, PDF, or a tablet app. Learn tips and techniques for working with text productively, and creating type that stands out. Learn about OpenType fonts, the Story Editor, using InDesign’s advanced typography features (kerning, hyphenation, justification, Optical Margin Alignment), working with glyphs, QuickApply, and more.
CS Magic co-founder, Steve Werner, has developed and taught classes in QuarkXPress, InDesign, Acrobat, Illustrator, and Photoshop since the early 90′s. He co-authored Moving to InDesign with David Blatner and Christopher Smith, and Real World Adobe Creative Suite 2 with Sandee Cohen. He has been an instructor at many industry conferences—including Seybold Conferences, Creative Suite Conference, and InDesign Conference. In the Bay Area, he teaches at AcademyX and roundpeg classrooms. He is a regular contributor to InDesignSecrets.com and InDesign Magazine, and is an Adobe Certified Instructor and Adobe Certified Expert. His credits include: Adobe Certified Instructor, Adobe Certified Expert in InDesign, Adobe Certified Expert in Illustrator, Adobe Certified Expert in Acrobat.

“Creating Tablet Apps with Adobe Digital Publishing Suite”

Do It (Adobe & Technical Training) | 11:00-12:15 | Room 2

Steve Werner
Co-Founder, CS Magic
The Adobe Digital Publishing Suite lets designers use Adobe InDesign to create interactive content for tablet apps (like on an iPad) in a magazine or publication format. Now you can create unlimited single-edition apps if you are an Adobe Creative Cloud subscriber. This session will show you what you can do and what it will require. Learn the basics of the workflow and see examples of how easy it is to create interactivity that will enhance your digital publication.
CS Magic co-founder, Steve Werner, has developed and taught classes in QuarkXPress, InDesign, Acrobat, Illustrator, and Photoshop since the early 90′s. He co-authored Moving to InDesign with David Blatner and Christopher Smith, and Real World Adobe Creative Suite 2 with Sandee Cohen. He has been an instructor at many industry conferences—including Seybold Conferences, Creative Suite Conference, and InDesign Conference. In the Bay Area, he teaches at AcademyX and roundpeg classrooms. He is a regular contributor to InDesignSecrets.com and InDesign Magazine, and is an Adobe Certified Instructor and Adobe Certified Expert. His credits include: Adobe Certified Instructor, Adobe Certified Expert in InDesign, Adobe Certified Expert in Illustrator, Adobe Certified Expert in Acrobat.

“Pushing Beyond Creative Boundaries in the Post Digital Era”

Do It (Adobe & Technical Training) | 2:30-3:45 | Room 2

Sharon Steuer
Artist & Author
www.sharonsteuer.com‎ • @SharonSteuer

Now that we are no longer impressed with using digital tools to simply manipulate images and publish them, how do we move beyond just “keeping up” with new technology and updates? Perhaps the best way to enhance your creativity and integrate new tools is to actually “lose yourself” in creative improvisation. This session looks at how Sharon Steuer pushes beyond the boundaries of digital tools in Adobe Photoshop, InDesign, and Illustrator to develop new creative and productive workflows that form a continuum between traditional and digital ways of thinking and working. This presentation is great for designers, marketers, executives at any level.
For almost three decades Sharon Steuer has pioneered the merging of traditional and digital painterly art forms. Sharon is also the author of numerous books and articles including Creative Thinking in Photoshop, and the best-selling series The Adobe Illustrator WOW! Books, which twice received the Benjamin Franklin award for best computer book. Her video course “Artistic Painting with Illustrator: Natural Media Brushes” is available at lynda.com, and she is a frequent contributor to CreativePro.com, as well as curator/writer for the #DigitalArtistSpotlight, now hosted by Astute Graphics. Awards for her artwork include the national Faber Birren Color Award, a Windsor Newton Painting award, and a Connecticut Commission on the Arts Fellowship Grant. Collaborations with her husband (sound artist & SF State Associate Professor) Jeff Jacoby include Untapped Cities, and SoManyMeals.

“Creating with Color and Adobe”

Do It (Adobe & Technical Training) | 4:15-5:30 | Room 2

Sally Cox
Instructional Designer, Virtual Producer, kreatable.com
www.kreatable.com‎Adobe Creative Cloud User Group • @kreatable

Color is an essential factor in the world of design. Good use of color can transform your work and tie a series of projects together for a professional branded look. This workshop will explore the various ways Adobe applications and services can assist you in producing professional and creative projects.

We’ll cover:

  • Tips on choosing color combinations
  • Using Adobe Kuler for creating and downloading pre-made swatch sets
  • How to use color to brand your projects
  • Using the Eyedropper to pick up colors in images with InDesign, Illustrator and Photoshop
  • Choosing colors that translate to a variety of mediums
  • The Swatches panel in depth – InDesign, Illustrator and Photoshop

Sally has a colorful background, including 12 years in electronic pre-press/printing and painting sets/designing props for “Mister Rogers’ Neighborhood” television show (WQED-TV, Pittsburgh). She has traveled the globe for 13 years as a very successful Adobe software trainer and does it all with humor and a positive attitude toward life.

Her credits include Adobe certified trainer, Adobe Community Professional,  Adobe Influencer, social media, tech writer, instructional designer, eLearning pro, virtual producer of online learning, Adobe Digital Publishing Suite, and  iphoneography. Additionally, she is available for speaking engagements and custom training on Adobe software, social media and design.

TRACK 3: “THEY DID IT” (Case Studies)

“The Design of Everything”

They Did It (Case Studies) | 9:30-10:45 | Room 3

Christopher Simmons
Principal, Creative Director, MINE™
www.minesf.com • @thisiscchs

What’s the most important thing about a chair? How is design like a walk in the park? Why isn’t everything 10 times larger? How does modernist poetry relate to late-night infomercials? And what’s up with the DMV? These are among the many questions that will not be answered in this investigation of the literary value of coloring books and the importance of bad photography. Inspiring, sincere, touching and humorous, this talk has already been voted one of the top 14 of the conference! *Now with free gifts!
Christopher Simmons is a Canadian-born, San Francisco-based designer, writer, design advocate, and educator. As principal/creative director of the San Francisco design office, MINE™, Simmons designs and directs brand and communication design projects for clients ranging from Facebook and Microsoft to the Edible Schoolyard Project and Obama for America. His work has been exhibited internationally at institutions ranging from the Hiroshima Museum of Contemporary Art to the Smithsonian Institution.

Simmons is the author of four books and infrequently writes for design publications and blogs (including his own). From 2004–2006 he served as President of the San Francisco Chapter of AIGA and founded San Francisco Design Week—prompting then mayor Gavin Newsom to issue an official proclamation declaring San Francisco to be a city where “Design Makes a Difference.” In 2013 GD USA named Simmons one of “the 50 most influential designers working today.”

“Soul Food, Trash, and Treasures”

They Did It (Case Studies) | 11:00-12:15 | Room 3

Michael Osborne
Principal, Creative Director, Michael Osborne Design & Joey’s Corner
www.modsf.com‎www.joeyscorner.org‎ • @MOD_SF

The creative process needs to be fed in many ways. It involves way more than sitting at a computer and creating acts of genius on demand. Michael Osborne, a San Francisco designer and artist will share some behind the scenes activities that keeps his mind engaged.
Since established in 1981, the firm’s work in brand identity and package design has garnered awards from all major competitions, and has been recognized by many industry publications including a feature article in Communication Arts, 2011. Michael has been a featured speaker at numerous conferences and design schools and was the recipient of the prestigious AIGA Fellow Award in the summer of 2006.

His work is included in the permanent collections of the San Francisco MOMA, the Cooper-Hewitt National Design Museum, and the Smithsonian National Postal Museum in Washington, D.C.

Michael has also designed the 2002 and 2004 Love stamps, the 2006 and 2013 Wedding stamp set, the 2006 Madonna & Child stamp, the 2007 Patriotic Banner stamp, and the 2012 presorted Spectrum Eagle stamps for the USPS. Michael received his undergraduate degree at Art Center College of Design, and his MFA at the Academy of Art University, where he has taught Package Design since 1991.

Joey’s Corner is a non-profit organization started by Michael Osborne in 2004 to honor the memory of his son, Joseph Michael Osborne, 1980-2004. The design studio is dedicated to providing pro-bono, strategic creative services to non-profit groups focusing on health care, children’s and social well-being issues.

“Inspire It: Multi-Channel Marketing Case Study”

They Did It (Case Studies) | 2:30-3:45 | Room 3

Steve Decker
CEO, Zooka Creative
www.zookacreative.com • @zookacreative

Come learn how you can combine different marketing tactics to create incredible results. This seminar will share a detailed case study of an actual client project: the strategy and plan, execution, results, what worked, and what didn’t work. This is a great seminar if you want to learn more about how Your website, Google Adwords, Facebook, Twitter, and other platforms can generate awareness for your brand.

Steve is President of Zooka Creative, an award winning hybrid agency that combines graphic design, printing, web/mobile development, and POP display design/fabrication services. Prior to founding Zooka, Steve was Chief Marketing Officer for a high tech start-up where he was responsible for all aspects of brand development and market strategy. For more than 15 years, Steve has been working with a variety of brands on strategies for winning in retail and on leveraging the web and interactive technology for competitive advantage. Steve earned his MBA from The Marshall Graduate School of Business at USC and is currently on the Board of Directors for the Silicon Valley Chapter of the American Advertising Federation. Steve has been a speaker/presenter at USC School of Business, the University of Washington, the PIA Expo of San Diego, and VMA.

“Design for Social Good” Panel

They Did It (Case Studies) | 4:15-5:30 | Room 3

Is there a way to balance your business efforts to earn a living while doing good for the world at the same time? It’s not often that we can equate marketing and design with social good. In this session we will hear from people who have bridged this gap. In their own unique ways, they’ve been able to feed their bellies AND their soul. There is no shortage of problems that need fixing. You may leave this session with new ideas and attitudes. Perhaps you have the solution!
John Creson
Chief Design & Innovation Officer, Addis Creson
www.addiscreson.com • @AddisCreson

John learned early on that design is more than the aesthetic. That true beauty is expressed in the complexity of the whole. Essential to revealing beauty is advancing confidently in the direction of one’s dreams, putting humanity first, and having the courage to do—not just think.

John finds inspiration in working alongside a talented team that shares the same desire to create positive change. He loves getting lost, reading, learning, running and riding, coaching and playing. He is grateful for his family and attempts to lead a life worth living.

For twenty years John has helped people and brands become better. He previously worked for global agencies Addison and Landor Associates. His clients include Ceasars Palace, Intel, Walmart, Better Place, Verlasso, GE Healthcare, Sungevity, Johnson & Johnson, and Revolution Foods, among others. BFA in Design from the Academy of Art University. Currently advising the San Francisco chapter of AIGA and the Sustainable Brands conference, as well as mentoring MBA students at the California College of the Arts.
Karen Jackson
Creative Director, Strategic Management & Design, Community Development, & Sustainability, Ecotone Creative
ecotonecreative.com‎ • @ecotonecreative

Karen’s signature characteristic is her ability to span between big picture thinking and execution; her right and left brain hemispheres seem to be completely fused. Her visionary, adaptive, heart felt communication coupled with logic, speed, and precision make her a natural asset to complex projects.

As a skilled facilitator, a leader, and a masterful organizer she dances her way through complex situations using her education in sustainable development and design from Harvard and Berkeley. Karen approaches every business challenge as an opportunity for elegant solutions.

Karen has strong track record of leading mission-based organizations, programs, and conferences toward success. From marketing, management, sales, and event production to information architecture Karen is known to take things from 30mph to 90mph. Karen’s work has infused life into The UNEP Tunza International Children’s Conference on The Environment, The Foundation for Civic Leadership, The San Francisco Institute of Architecture, The Downtown Berkeley YMCA, West Coast Green, The Patagonian Foundation, ElefantAsia, The Clean Tech Open, and more.


Come and check out the latest and greatest innovations from the following companies.

Come and check out the latest and greatest innovations from the following companies. This year, to date we are featuring these following exhibitors. We will be updating this section as more exhibitors sign up. If you are interested in exhibiting, please check out this link by clicking here for more information.




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